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Practice
Brand identity
Logos, marks and the systems that keep them consistent everywhere they show up.
I have been drawing marks since school, well before I knew it was a job. These days it is the work I take on outside the day job — usually for founders and small teams who need one good mark and clear rules for using it.
What you get
- A primary mark, plus the variations you will actually need
- Type and colour choices, with the reasoning written down
- A short guide so the next person does not undo the work
How it runs
We start with a conversation about what the thing is and who it is for. I come back with directions, we narrow, I refine. Most identities take two to four weeks.